The best way to begin this article is by sharing the story of the teenager from Malawi who dropped out of school but taught himself through the public library and at the age of 14 transformed his rural village by building electric windmills out of a junk bicycle and tractor fan. During a television interview in the USA he said during his first experience with the internet was after his fame and 5 years later after his invention. He “Googled” the word Windmills and he could not comprehend the amount of information presented before him through a small screen within seconds. It was at that moment he wondered
“Where has it (Internet) been all this time?”
The most obvious thought that comes into one’s mind is “What if he was aware and used the Internet before coming up with his creation?”
According to Wikipedia, New Media is a term meant to encompass the emergence of digital,

A school in a Masai village using a MacBook. Apple.com
computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as “New Media” are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet (databases, websites such as blogs, social networking websites etc), Mobile telephony (SMS, MMS, etc). New Media is not television programs, feature films, magazines, books, or paper-based publications.
New Media with Technology Convergence shifts the model of mass communication, and this has radically shaped the ways we interact and communicate with one another in the modern society. How can it be used to reach out and be utilised in the conservative and underprivileged groups? According to Erik Hersman in his article, “THE DARK CONTINENT: ITS STILL DARK”, he states that
“Those who create, develop and invest in new technologies are the ones who write the rules of tomorrow”
Kenya and Africa as a whole is on the verge of a technical revolution, why shouldn’t the Mass Media be the one to guide this process? Read the rest of this entry »
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