The year is 1810, Kenya is nothing more than a cluttered kingdoms in a vast unchartered virgin geo/socio/political terrain. Run by nothing more but Chiefs and Council of elders, the rest were nothing more but equals. Land was owned by all and no one could claim any section as theirs. all activities were undertaken to the benefit of the clan/tribe. No one was the sole beneficiary of the communal investment placed in a project. All in all the village was as strong as its weakest link. Sadly around this time a Ghost that walks travels from territory to territory claiming to be the first person to discover the hill, the mountains and other wonders of Africa and naming them with foreign names based on some royalty back home who didn’t have the courage to leave their own comfortable surroundings. These guests came with a religion in the minds i.e.PROGRESS. Much was ignored about the sophisticated stature of the African chiefdoms and cultures and ignoring the fact that the native already had their way of life which had taken many many years to perfect with the basic target of eradicating all this cultivated “localised” progress with a Ready-to-Eat Progress-in-a-Can remedy. were the natives mesmerised by the “magic” and “wonders” blissfully presented before them. And that was the first success of marketing in Africa… Marketing as we know it in Africa began when the explorer brought gifts and trinkets from home to the chiefs of the natives who once mesmerised could do nothing more but ask for more and it didn’t care to them as to what they were losing in the end but they just had to get more of whatever it is from wherever it came from.
The year is 2011. Kenya is a “modern” progressed, governed sovereign territory with 46 Counties. Economic outlooks encouraging, Companies in all sectors are reporting record profits (with one companies profits are enough fund half a neighbouring countries budget), economic opportunities have increased by x times, citizens are vibrant,engaged, adding value in all sectors of the economic pyramid, expendable incomes among citizens increase incredibly. Spending power is now the driving factor in Kenya. Marketing strategists & Advertising firms ought to ensure they monitor the changing economic trends which are changing ever so often
Tag Archives: Africa
So I felt need for a break and took a 1 wk break from office work to do other things and enjoy some leisure time… Thankfully my version of leisure involves ADRENALINE!! Chui & I spent some great quality time bonding and I learned alot about riding an off-roader like the XT250T which was a great experience.
On the itinerary was the deep interior Syokimau to visit a close friend. The route has a varied terrain from very rugged and rocky sections with sharp-edged embedded rocks to slippery and loose rocks on the path which forced me to stand while riding throughout and which forced exercising great control from balancing to thrust control to clutch control…energy draining due to the distance… then to loamy sections which got slippery when it drizzled for only 10mins, how I nearly cursed but found myself smiling…. then some smooth flattened sections which were great for cruising but not as exciting… but whose complaining about variety…variety eradicates monotony…which is equal to lots of fun!
Next on agenda was to attend an overnight barbecue by the Nairobi National Park @ an event called “KegFest in the Wild” which was organised by my close friend Eddie who runs an outfit called Shanghai Teleport. Due to delays I was forced do ride in the night but didn’t see the reason to budge about it…riding in a full moon by the National Park in a rough road with a spectacular view and animals running around…that is tear jerking! I began journey @ 8.30pm and cruised around an amazingly jam packed Mbagathi Road on a Saturday Night!!! Due to my excitement to reach the rough roads I got impatient and rode on the side path which was obviously not tarmacked but at least it was way much faster than following a bumper-to-bumper traffic jam. When I finally reached the T junction @ Africa Nazarene University you could even hear Chui’s anticipation… The journey from here forward was spectacular! The view of the distant hills on all sides…Ngong’ Hills, Kilimambogo, Lukenya..and the plains of National Park with the full moon lit sky as a backdrop… the sight of beautiful Nairobi from a far…Dik Diks, wild hares running around after being startled by the grant of a 4-valve engine, what more could u ask for…and Chui met Twiga!! Read the rest of this entry »