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Tag Archives: Africa

Why Society should not ignore the shifting Middle Class Dynamics?

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The year is 1810, Kenya is nothing more than a cluttered kingdoms in a vast unchartered virgin geo/socio/political terrain. Run by nothing more but Chiefs and Council of elders, the rest were nothing more but equals. Land was owned by all and no one could claim any section as theirs. all activities were undertaken to the benefit of the clan/tribe. No one was the sole beneficiary of the communal investment placed in a project. All in all the village was as strong as its weakest link. Sadly around this time a Ghost that walks travels from territory to territory claiming to be the first person to discover the hill, the mountains and other wonders of Africa and naming them with foreign names based on some royalty back home who didn’t have the courage to leave their own comfortable surroundings. These guests came with a religion in the minds i.e.PROGRESS. Much was ignored about the sophisticated stature of the African chiefdoms and cultures and ignoring the fact that the native already had their way of life which had taken many many years to perfect with the basic target of eradicating all this cultivated “localised” progress with a Ready-to-Eat Progress-in-a-Can remedy. were the natives mesmerised by the “magic” and “wonders” blissfully presented before them. And that was the first success of marketing in Africa… Marketing as we know it in Africa began when the explorer brought gifts and trinkets from home to the chiefs of the natives who once mesmerised could do nothing more but ask for more and it didn’t care to them as to what they were losing in the end but they just had to get more of whatever it is from wherever it came from.
The year is 2011. Kenya is a “modern” progressed, governed sovereign territory with 46 Counties. Economic outlooks encouraging, Companies in all sectors are reporting record profits (with one companies profits are enough fund half a neighbouring countries budget), economic opportunities have increased by x times, citizens are vibrant,engaged, adding value in all sectors of the economic pyramid, expendable incomes among citizens increase incredibly. Spending power is now the driving factor in Kenya. Marketing strategists & Advertising firms ought to ensure they monitor the changing economic trends which are changing ever so often

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Posted by on November 5, 2011 in Interesting, Opinion

 

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Great Week Biking with Chui…even after crashing..

Dirty Happy BikeSo I felt need for a break and took a 1 wk break from office work to do other things and enjoy some leisure time… Thankfully my version of leisure involves ADRENALINE!! Chui & I spent some great quality time bonding and I learned alot about riding an off-roader like the XT250T which was a great experience.

Mike on Chui....he climbed on his own

Mike on Chui....he climbed on his own in Syokimau

On the itinerary was the deep interior Syokimau to visit a close friend. The route has a varied terrain from very rugged and rocky sections with sharp-edged embedded rocks to slippery and loose rocks on the path which forced me to stand while riding throughout and which forced exercising great control from balancing to thrust control to clutch control…energy draining due to the distance… then to loamy sections which got slippery when it drizzled for only 10mins, how I nearly cursed but found myself smiling…. then some smooth flattened sections which were great for cruising but not as exciting… but whose complaining about variety…variety eradicates monotony…which is equal to lots of fun!

Keg Fest in the WildNext on agenda was to attend an overnight barbecue by the Nairobi National Park @ an event called “KegFest in the Wild” which was organised by my close friend Eddie who runs an outfit called Shanghai Teleport. Due to delays I was forced do ride in the night but didn’t see the reason to budge about it…riding in a full moon by the National Park in a rough road with a spectacular view and animals running around…that is tear jerking! I began journey @ 8.30pm and cruised around an amazingly jam packed Mbagathi Road on a Saturday Night!!! Due to my excitement to reach the rough roads I got impatient and rode on the side path which was obviously not tarmacked but at least it was way much faster than following a bumper-to-bumper traffic jam. When I finally reached the T junction @ Africa Nazarene University you could even hear Chui’s anticipation… The journey from here forward was spectacular! The view of the distant hills on all sides…Ngong’ Hills, Kilimambogo, Lukenya..and the plains of National Park with the full moon lit sky as a backdrop… the sight of beautiful Nairobi from a far…Dik Diks, wild hares running around after being startled by the grant of a 4-valve engine, what more could u ask for…and Chui met Twiga!! Read the rest of this entry »

 
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Posted by on May 31, 2010 in Motorcycle, Travel

 

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Ushahidi @ Mind Speak

On 27 March 2010, Erik Hersman otherwise known as White African was invited by Aly Khan Satchu (Rich.co.ke) to come give a talk about Ushahidi and iHub. It was quite an informative and engaging talk. Erik was quite open and descriptive about Ushahidi, how it began, how they got seed money, gaining success and what else is in the works for Ushahidi.

Erik Hersman Presenting about Ushahidi @ Mindspeak

Erik Hersman presenting about Ushahidi @ Mindspeak

Ushahidi has gone international and has been praised by many sectors of the modern society. It has been used in South Africa during the Xenophobic attacks, Congo violence, India elections, Pakistan violence, Haiti earthquake, Washington snowstorm and recently in Chile earthquakes. Locally Ushahidi has been rolled out to report Crime activity in Nairobi, Kenya through Hatari.co.ke

On technology start-ups Erik was quite straight about a few things

Build first, Money later

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Posted by on March 30, 2010 in New Media, Social Media, Tech

 

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New Media + Journalism = National Development?

WindmillThe best way to begin this article is by sharing the story of the teenager from Malawi who dropped out of school but taught himself through the public library and at the age of 14 transformed his rural village by building electric windmills out of a junk bicycle and tractor fan. During a television interview in the USA he said during his first experience with the internet was after his fame and 5 years later after his invention. He “Googled” the word Windmills and he could not comprehend the amount of information presented before him through a small screen within seconds. It was at that moment he wondered

Where has it (Internet) been all this time?

The most obvious thought that comes into one’s mind is “What if he was aware and used the Internet before coming up with his creation?

According to Wikipedia, New Media is a term meant to encompass the emergence of digital,

A school in a Masai village using a MacBook. Apple.com

computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as “New Media” are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet (databases, websites such as blogs, social networking websites etc), Mobile telephony (SMS, MMS, etc). New Media is not television programs, feature films, magazines, books, or paper-based publications.

New Media with Technology Convergence shifts the model of mass communication, and this has radically shaped the ways we interact and communicate with one another in the modern society. How can it be used to reach out and be utilised in the conservative and underprivileged groups? According to Erik Hersman in his article, “THE DARK CONTINENT: ITS STILL DARK”, he states that

Those who create, develop and invest in new technologies are the ones who write the rules of tomorrow

Kenya and Africa as a whole is on the verge of a technical revolution, why shouldn’t the Mass Media be the one to guide this process? Read the rest of this entry »

 
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Posted by on March 17, 2010 in New Media, Social Media

 

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Evolution or Adaptation? Cohesion or Competition between Social Media and News Media

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Social Interactive Media

Social media took the internet culture in such an unpredictable manner that the internet public had to either join in or be left out. It has provided a platform for any party either an individual, company or organisation to express themselves directly with the internet publics(s). It is considered as a more direct ways to express oneself rather than allow someone else the privilege to interpret one’s input, expressions or thoughts. Social media has also provided for real-time participation by users with little or no editing or moderation. This in all has created a novel open internet society that has abruptly unintentionally forced for its recognition as a force not to ignore. This is due to large in part to its Media/press capabilities i.e. collection and dissemination of data and information via text, images and video.

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Posted by on November 13, 2009 in New Media, Social Media

 

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